Katie Couric

The main summary below was written in May, 2006, posted on May 18th of that year. Five months after that, I added the “To start off” lines immediately thereafter, and below that I will insert the five-years-later postscript to Katie’s anchor history, as she had failed. I will not start a “new” post on her successor, mainly because Scott Pelley does not merit such standing. He even will lose some of the audience Katie had. And it will happen within the next year…. in other words, before June, 2012. Suffice it to say that Scott Pelley is drab, dull and not interesting. He is puffed up, and that “air” will not pull viewers over from ABC and NBC. The fact that the collective audience of the nets keeps declining does not give Scott Pelley any room for error. He possesses all of the Katie negatives and adds a few of his own. Katie’s last day on The CBS Evening News was Thursday, May 19, 2011. CBS kept her so as to serve the full five years in her contract. When the ratings in the latter part of 2006 confirmed that Katie was a big mistake, CBS already was on the hook for the duration, and decided to have Katie work it off, which she did for the full five years.

In his review of Scott Pelley’s first night on “The CBS Evening News with Scott Pelley” Monday, June 6, 2011, Jonathan Storm of the Philadelphia Inquirer said the network offered the viewing audience the “same old same old” human-interest fare. “It was so low key,” said Storm, “even a whale couldn’t hear it.”

The column concluded with a Katie review hitting the nail on the head, something predicted five years before in these lines. Said Jonathan Storm: “Couric consistently finished last in the ratings, in part because her personality didn’t jibe with the evening news audience. But it was her frequently lackluster report, filled with the same kind of emphasis on personal stories, that turned a lot of viewers away.” So concluded Jonathan Storm in the Philadelphia Inquirer, my morning yawn.

The choices in news (anchor) talent made by the network suits often show how ill-equipped these people are to make multi-million-dollar decisions. Katie’s future may be brighter simply because her future “bar” will be so much lower. In early June, 2011, ABC-TV announced that Katie, in 2012, will host a syndicated daytime talk show. She will be the show producer along with her former “TODAY” show executive producer, former NBC Universal Chief Executive Jeff Zucker. The two spent more than a decade together on the “TODAY’ Show. Katie should have stayed there. As part of her new job with ABC-TV, she will “have a position with ABC News starting this Fall”. MEMO TO DIANE SAWYER: If you want to maintain your own ratings, don’t let Katie do any “pieces”.

It is a bit difficult to NOT SAY “I told you so” but the three major networks that do world news at 6:30 p.m. Eastern were anything but fertile field for Katie Couric. The nets have been in a steady decline for nearly 50 years. There are several reasons, not the least of which is the fact that the liberal biases of the network newsrooms are a super drag on their potential. It has been clearly shown over the years that the “audience” has been in steady decline due to the networks’ overwhelming liberalism. It has been a scourge. The network suits do not have time to devote to mere news ratings. And they have little knowledge of journalism, especially as it relates to sending pictures through the air.

So, here then is the “insert” written in late 2006 after the blog, which follows, which had been posted in May of that year:

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To start off, this is an update entered Wednesday, October 18, 2006.  It is not a gloating statement  nor an “I told you so” but simply to point out that Katie Couric so far is not setting the world on fire at 6:30 p.m.  EDT or EST.  On Monday, October 14, the DrudgeReport gave ratings for Katie in New York City, Los Angeles and Washington, DC.  These were ratings for the LOCAL VIEWERS in each of the three markets.  In New York, WABC (Charley Gibson) was at 7.1, WNBC (Brian Williams) was at 5.3 and WCBS (Katie) was at 3.7.   In Los Angeles, KABC was at 5.9, KNBC was at 3.1 and KCBS was at 1.5.  In Washington, NBC was out front with a 9.3, ABC scored 7.8 and CBS (Katie) was at 2.5.

Then, on Thursday, October 26, 2006, the Drudge Report had even more sobering news for Katie and CBS:  on Wednesday night, she was SEVENTH in the ratings in Los Angeles.  Katie had fewer viewers in LA than a “FRIENDS” re-run, and also “KING OF QUEENS” and “MILLIONAIRE”.

Katie’s rating in Los Angeles Wednesday (October 25) was a meager 1.1 with a 2 Share, which means just 2% of those who were tuned into television at Katie’s news time were watching her in LA.

  What follows is my “blog” on Katie from this past summer (meaning the Summer of 2006).  This is NOT a sexist statement:  I will not watch Katie Couric on the CBS Evening News. So you and I are clear in the comments below, it has nothing to do with gender.   My reasons are not the same as Andy Rooney’s, but rather are of many years in the making, deep-rooted long before Andy thought he would be in any way affected by Katie Couric.

I  respect  any person who can attract a multi-million-dollar salary legally.  Whether they deserve it or not, the fact is the individuals can  laugh all the way to the bank.

So it doesn’t matter to me whether Katie Couric took a “cut in pay” to move from the TODAY SHOW on NBC-TV to the CBS Evening News.  Her annual salary will be in the millions, and she deserves credit for impressing her future bosses who agreed to pay her even above what her competitors are receiving.  Truth to tell, that DOES matter to me.  But it’s not my money, it’s NBC’s and now CBS’s.  They can afford her, whatever they pay her.

That is not a key point, except to Katie.

Katie… in this week’s Newsweek cover story …. is more or less commended for getting more ink during the week than the announced resignation of Tom DeLay.  She was featured in a recent story in the AARP Magazine.

Tim Russert, moderator of NBC’s “Meet The Press”, hired Katie in Washington in 1991.  She was a reporter on a local Washington TV station.  She was “Katherine Couric”.  Tim is the Bureau Chief for NBC News in Washington.  It always has been fashionable to hire liberals for network jobs.  You won’t find as much slant on this at the local stations, but they are themselves changing, as has been noted elsewhere on this blog. 

Tim told the Philadelphia Inquirer’s Gail Shister  (who writes columns on television):  “I saw a spark, an energy, a tenaciousness.  She was all over the place.”

Tim mostly does not show his own liberalism.  But there, in commenting on Katie Couric, he clearly was.  But this is not about Tim Russert’s own liberalism, which, as indicated above, does not reveal itself very often.

He said he thinks Katie Couric will succeed as anchor for CBS News. 

Part of the problem here is that the three major networks’ early evening newscasts have been transformed into treatises for senior citizens.  As a senior citizen, I feel insulted.  The so-called “magazine pieces” on television news started back when I was working as a TV reporter.  In those days, they were founded on journalistic principles.  Today, the magazine pieces are fluff and often liberally, not journalistically, oriented.  I am not going to cite examples here.  Just listen to any of the three networks any evening.  Not only is there the liberal slant (Brian Williams on NBC is the least guilty) but there is the constant effort for magazine pieces aimed at the assumed major TV audience of the newscasts:  older people.

Will Katie Couric attract younger viewers?  That is probably going to be her main appeal, although the “audience” that tuned to her on the TODAY SHOW also can be counted on to be somewhat loyal to her on CBS.  Yet the young people, generally speaking, are not tuned in to the news of the day.  If you listen to Jay Leno or Sean Hannity doing a MAN ON THE STREET interview, you find that young people have almost no clue who national figures are.  They probably can tell you all about the kind of guitar a rock star has, but they don’t know who the Vice President is.

A long-time star of the news spot Katie will occupy later this year, Walter Cronkite, applauds the selection of Katie Couric.  He occupied the chair from 1962 till 1981 when whatshisname took over.  To hear CBS tell it, Walter was “the most trusted man in America”.  Of course, this ignores the fact that the Huntley-Brinkley Report on NBC enjoyed a higher audience.

“I think she’s a terrific choice,” said Walter.  “I’ve followed her.  I knew her work apart from TODAY SHOW.  She’ll be fine.”

That line is precisely why I am writing this.  Katie’s work apart from the TODAY SHOW was a collection of liberal diatribes masking as journalism.  She started with the completely biased reporting she did on the Clarence Thomas (Anita Hill) Senate confirmation hearings. Along with millions of others, I watched those hearings virtually non-stop, and was appalled at her reporting.  I could not believe she would be long for the job once the coverage was concluded.

Sad to remark:  NBC News loved her.  There was more bias in her reporting than you’ll see in a month of reporting on all three networks of the evening newscasts.

The Media Research Center has done an outstanding job of compiling Katie’s liberal diatribes. citing year after year of her various liberal slants. Check out  http://www.mediaresearch.org and put “Katie Couric” in the search line.  They currently have more than 900 “links” to Katie, and while it takes a while to retrieve the various items, the summary is absolutely riveting and compelling:  Katie Couric is a flaming liberal, and likely will emerge as more of a biased reporter than Dan Rather in the same spot.

She starts on CBS-TV September 5th, the day after Labor Day. She may enjoy an early boost in the ratings due to viewer curiosity.  Sorry, I won’t be among her viewers. 

She is replacing Dan Rather, and more recently, Bob Schieffer.  The irony of Bob Schieffer’s tenure during the past year is that he has garnered better ratings than Rather.  Schieffer is a nice fellow, but nevertheless decidedly on the liberal side, based on his questioning on FACE THE NATION, which he hosts each Sunday morning. 

Said Bob Schieffer:  “I’ve known Katie Couric since she broke into journalism and she’s going to be a great addition to the CBS News team.  She’s tough, she’s fair, she’s a straight shooter…..  She’ll be terrific.  Just watch.” 

The comment is carried in TV ads on the air this summer.  Of course, CBS would not quote him saying something negative.  And I suppose he pretty much feels the way he is quoted above.

Not so Andy Rooney.  Andy Rooney is clearly a liberal, admits it and lets it all hang out. But he doesn’t dig Katie Couric.  It should be noted that Andy favors good journalism, with an aim toward objectivity  (except on SIXTY MINUTES, where he appears!!).  He doesn’t think Katie will be a benefit to CBS  just as he thought Dan Rather was a poor excuse for a TV anchor.

Said Andy on IMUS IN THE MORNING June 22:  “My problem with Dan was always that you knew where he stood politically.  And the fact that he stood on my side didn’t have anything to do with it.  I thought he was a bad representative of the liberal side because he was SO OBVIOUS with his opinions.  There were just little words he used when he was on the air that made it apparent to everyone that he was a liberal Democrat.  And Walter Cronkite on the other hand had the same liberal Democratic opinions as Dan had but you would never know it.  No one knew it during all the time Cronkite was on the air.”

About Katie Couric coming to CBS??  Said Andy:  “I’m not enthusiastic about it.  I think everybody likes Katie Couric.  I mean how can you not like Katie Couric.  But, I don’t know anybody at CBS News who is pleased that she’s coming here.”

CBS is arranging for Katie to go on a “listening tour” in at least six cities this summer.  She will meet with viewers who will give her their ideas on how CBS should report the news.  That is a laugh-and-a-half. 

Over the years, television people have organized so-called “focus groups” to tell them why they tune into TV news.  By and large, these focus groups courageously say they turn on TV news to get the weather.  And boy, do they get the weather.  The TV newscasts “lead” with the weather if it rains (see other item in this blog on this remark).

So, come September, Katie Couric may be giving us the weather !!!  Now, lesseee…… how can you give a LIBERAL WEATHER FORECAST  ???

In mid-July now, Katie has given her new bosses something else to think about:  she told “Access Hollywood” she would NOT venture in the Middle East to cover that hot spot  (Israel and Lebanon for the moment).  Said she:  “I think the situation there is so dangerous, and as a single parent with two children, that’s something I won’t be doing.”

Katie will have great appeal to the wusses of our society !!!

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